Scalable content playbooks for B2B organizations.

I create effective top-of-funnel content programs that grow your brand and bottom-of-funnel strategies that convert and drive pipeline.

Content marketing isn’t guesswork.

Getting started

  • Well-positioned content suits various phases of the funnel and supports the buyer’s journey differently. We’ll map your existing content to the buyer’s journey to determine which areas need more support.

  • Driving high-quality visitors to your content is crucial—but the old playbook doesn’t work anymore. We’ll continue to focus on conversion-driving content at the bottom of the funnel, but it will need to be supplemented with community- and social-led content that appears on SERPs.

    I’ll perform a keyword analysis and map the results back to your existing content to determine what new or refreshed content is needed to generate organic traffic.

    Note: This will likely include how we show up in AI-driven conversations.

  • Before testing a new content mix, I’ll evaluate your current channel performance to determine where you’re currently making the most impact.

    We’ll double down there and figure out where else your target audience is finding content.

    My guess? Social media, communities, and AI-driven conversation.

  • Once we’ve done a full analysis of your content, we’ll set measurable goals and build the content that drives those agreed-upon results.

  • A transparent, deadline-driven approach will ensure content is being published on a regular basis and your sales, customer success, and broader marketing team is always in the know.

  • "Steven managed the content calendar for our enterprise B2B SaaS blog and resources content, ensuring that content was deployed on time and through the right channels, resonated with our audiences, and performed. Steven's experimental and metric-driven approach to content optimization yielded material positive impacts on our traffic and conversion rates."

    Jennifer Derome

  • "Steven has a unique ability to uncover and bridge the gaps between businesses and their audiences, crafting content that truly connects. He takes a well-researched approach to content strategy, identifying where problems and opportunities exist. He seamlessly blends strategy, content, and leadership, embodying what it means to be consciously effective."

    Sterling Davis

  • "Steven is an incredibly forward thinking content marketer. He not only understands the importance of being data-driven, he proactively leverages insights from HubSpot [or CRM, etc.] to ensure content is highly targeted as well as analyzes post-launch engagement to optimize future campaigns. Steven is very gifted at blending creativity with strategy and analysis."

    Kelley Pearsall

  • "Steven is an incredibly talented marketer, and a self-starter who is unfazed by new challenges. He possesses a unique ability to take in the company's whole picture—not just marketing—to create effective, harmonized content and campaigns."

    Kiera Blessing

  • "Steven is an absolute powerhouse for blog, SEO, and long-form content initiatives. He's both a talented writer and effortlessly walks the tightrope of creating beautiful pieces that will rank for organic search."

    Jennifer Henderson

  • "Steven has the keen sense to quickly absorb information and get to the unique selling propositions that are core to effectively communicating with your target audiences and motivating them to action."

    Andrew Rodgers

Content formats that drive results.

What we’ll create

Original data reports

Everyone’s playing the content game, so standing out can be difficult. I recommend publishing at least one report every year that leverages your business’ unique data.

Searchable blogs or articles

It’s my recommendation to focus on blogs or 3rd party articles that focus on the bottom of the funnel. These articles reflect the types of things your product or service helps people accomplish or overcome and directly align with high-intent keywords.

Customer stories/case studies

Highlighting your customers’ success with your product or service is one of the fastest ways to earn trust with prospects. Let’s identify which verticals, solutions, or challenges will drive the most searchability or sales effectiveness.

Virtual events/webinars

I don’t limit content creation to the written word. Webinars and virtual events are great ways to boost content engagement and build a wealth of resources off the back of them.

Thought leadership

Depending on your solution or industry, it might be important to draft articles that position your company as having strong internal expertise. Whether on LinkedIn, pitching to the media, or on some other owned property, these articles help to define your category and market position, and orient your audience around the direction of your company.

Style, voice, and tone

A consistent brand voice is essential for content programs to read seamlessly across channels. I’ll partner with your product marketing and brand teams to develop a comprehensive guide for internal use.

As seen on LinkedIn