Scalable content playbooks for B2B organizations.
I create effective top-of-funnel content programs that grow your brand and bottom-of-funnel strategies that convert and drive pipeline.
Content marketing isn’t guesswork.
Getting started
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Most content programs have blind spots, usually at the middle and bottom of the funnel. I'll audit what you have, map it against the buyer's journey stage by stage, and pinpoint exactly where new content investment will have the most impact.
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Search has changed. A growing share of buyer research now happens inside AI tools (ChatGPT, Perplexity, Google's AI overviews), where a single, synthesized answer replaces ten blue links.
I'll map your keyword opportunities across both traditional search and AI-driven queries, audit how your brand currently shows up in those conversations, and build a strategy that earns visibility in both.
This is the new table stakes for content marketing.
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More channels aren't always better. I'll evaluate where your current content is actually moving the needle (traffic, engagement, pipeline influence), and build from there.
For most B2B audiences right now, that means a thoughtful mix of owned channels (email/social), relevant communities, and increasingly, visibility inside AI-driven conversations.
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Once the analysis is complete, we'll define specific, measurable targets for organic traffic growth, lead volume, pipeline influenced, and content coverage by funnel stage, so we're building toward something concrete and can course-correct based on data, not gut feel.
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Consistency is a competitive advantage in content. An editorial calendar will be our coordination layer that keeps sales, CS, and marketing aligned, ties content to product launches and campaign moments, and ensures that good ideas actually ship on time.
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"Steven managed the content calendar for our enterprise B2B SaaS blog and resources content, ensuring that content was deployed on time and through the right channels, resonated with our audiences, and performed. Steven's experimental and metric-driven approach to content optimization yielded material positive impacts on our traffic and conversion rates."
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"Steven has a unique ability to uncover and bridge the gaps between businesses and their audiences, crafting content that truly connects. He takes a well-researched approach to content strategy, identifying where problems and opportunities exist. He seamlessly blends strategy, content, and leadership, embodying what it means to be consciously effective."
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"Steven is an incredibly forward thinking content marketer. He not only understands the importance of being data-driven, he proactively leverages insights from HubSpot [or CRM, etc.] to ensure content is highly targeted as well as analyzes post-launch engagement to optimize future campaigns. Steven is very gifted at blending creativity with strategy and analysis."
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"Steven is an incredibly talented marketer, and a self-starter who is unfazed by new challenges. He possesses a unique ability to take in the company's whole picture—not just marketing—to create effective, harmonized content and campaigns."
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"Steven is an absolute powerhouse for blog, SEO, and long-form content initiatives. He's both a talented writer and effortlessly walks the tightrope of creating beautiful pieces that will rank for organic search."
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"Steven has the keen sense to quickly absorb information and get to the unique selling propositions that are core to effectively communicating with your target audiences and motivating them to action."
Content formats that drive results.
What we’ll create
Original data reports
Proprietary data is one of the few things your competitors can't replicate. I help you identify the research angles that will earn attention, drive references, and give your sales team a credible reason to reach out.
Searchable blogs or articles
I prioritize bottom-of-funnel content first: articles that map to what buyers are actively searching for when they're close to a decision. High-intent keywords, real use cases, and a clear path from search to conversion.
Customer stories/case studies
Buyers trust other buyers. I work with you to surface the right stories (organized by vertical, use case, and deal stage), so your case studies actively support both search and sales.
Virtual events/webinars
A well-run webinar is a content multiplier. Beyond the live event, it becomes a recording, a blog post, a sales follow-up, a clip for social, and a direct line to the audience's questions that fuel your next content cycle.
Thought leadership
The best thought leadership shapes how your market thinks about a problem. I help you identify the angles worth owning, whether that's a LinkedIn column, a media pitch, or a flagship piece of original analysis.
Style, voice, and tone
When multiple writers, channels, and teams are creating content at scale, a shared voice is what keeps everything from sounding like it came from five different companies. I build guides that are practical enough to actually be used.